Whist working at the design studio, Athlon, I had the opportunity to contribute to the revitalisation of LzLabs' brand identity. The existing graphics were perceived as cluttered, and the company felt that their core values were not effectively communicated. Our task was to streamline and enhance their visual representation.

This comprehensive project encompassed refining marketing materials, establishing cohesive brand guidelines, creating digital assets, and harmonizing internal documents, among other deliverables. By aligning these elements with LzLabs' values and objectives, we aimed to present a more unified and impactful brand presence across various touchpoints and communications channels.