Fielders
Crafting a new identity for a specialist geotechnical recruitment firm.
The Company
Established in 1992 by Samantha Holder, Fielders was founded with a clear mission: to offer a specialised and high-quality recruitment service tailored specifically for the top-tier candidates within the field of Site Investigation. For over 30 years, Fielders has been dedicated to cultivating strong connections and facilitating successful matches that meet the unique needs and standards of this specialised industry.
A Fresh Look
The Fielders brand was cluttered and outdated, and I was tasked with updating it to better align with the core values of the company. The resulting identity now reflects these values more closely.
I modernised the logo using a contemporary typeface and developed several layout variations to ensure it’s versatility. Additionally, I established a cohesive visual system that imparts a consistent and revitalized aesthetic across all design and marketing materials. This comprehensive overhaul has not only modernised Fielders' image but also positioned it effectively in its competitive landscape, reflecting it’s commitment to excellence within the geotechnical recruitment industry.
Jamie has been a joy to have on the Fielders team as the company has grown. His commitment to branding and clear design frameworks has impacted our whole marketing strategy. He really comes into his own when working on Powerpoint presentations for Webinars as the work he puts in provides a huge level of confidence to back our delivery. He is super hard working and committed to excellence.
Samantha Holder
Managing Director at Fielders